Rebelle, Rebelle

The Alain Mikli Fall Winter 2018 campaign ‘Rebelle, Rebelle’ draws inspiration from the creative fluidity of the late 1970’s and 1980’s. Influenced by the playful and provocative photography of Antonio Lopez, whose cinematic work dominated the era. The campaign set design was styled as an 80’s industrial artist loft with the likes of New Order and David Bowie bouncing off the empty set walls.
The campaign offers a fresh point of view, using the feminine perspective, empowering both female photographer and model. Through the use of a vintage Polaroid camera and Instamatic lenses, fashion photographer, Alana O’Herlihy was able to freely focus on the creative nature of the shoot. O’Herlihy’s natural ability to encapsulate raw and intimate moments brought this campaign to life. Rising talents Cuba Tornado Scott and Luka Isaac star in the campaign, experimenting with gender role reversal through the female gaze.
“When thinking about this campaign, I thought about which version of the Mikli woman I wanted to portray. Both the brand and the campaign are deeply rooted in the 70’s and 80’s. This era was influenced by male photographers that were predominantly behind the camera. I liked the idea of shifting this perspective by having a woman capture these moments instead. Alana felt like the natural choice because of her ability to depict the female spirit in a bold but playful way. When casting, Cuba instantly came to mind as I remembered her strong attitude that exuded from the pages of magazines. Once on set, their self-confidence matched each other perfectly and I couldn’t be more thrilled with the images.”-Giampiero Tagliaferri, Creative Director of Alain Mikli

Fièvre Tropicale

In a departure from previous campaigns, Alain Mikli engaged the artistic talent of Juanjo Villalba Bermudez to lend visuals to the new collection. His distinctive compositions create lovely imaginary ladies wearing styles from the Resort 2018 collection. Juanjo has ascribed names and personalities to each girl, who model the eyewear from within a tropical paradise, replete with parrots, butterflies and lush monstera leaves. Accompanying the beautiful illustrations is a short film that brings this world to life, complete with movement and sound.

bulletproof heart

2017: les bains mysterieux

For the 2017 visual campaign, Grace Jones and the bold 80's aesthetic have been conceptualized through the Mikli lens, creating a modern yet surreal setting. Beautifully shot by photographer Txema Yeste, a young couple is immersed in a postmodern water mirror that resembles liquid metal. The light art installation reflects in the water, creating dramatic effects and edgy colors.

By juxtaposing traditional norms between male and female roles, the Mikli woman, represented by Afrodita Dorado, continues to be the more dominant subject, complemented by her male counterpart, Xavier Serrano. The result is a vivid and breathtaking presentation.

provocation

2016: la vie en couleurs

The dark sexy glamour aesthetic of photographers like Helmut Newton, Guy Bourdin and Chris Von Wangenheim influences the 2016 Alain Mikli campaign. Combined with a decontextualized environment inspired by the colorful art installations of James Turrell, the imagery is vibrant and ultra-modern. Shot by Spanish photographer Txema Yeste, the campaign revives the strong eighties DNA of the brand with a contemporary feel.

The Mikli woman, represented by fashion model Clara Alonso, is strong, powerful and self-confident. She is mysterious, with an aristocratic gaze that enhances her charm. Belgian model Thomas Langhendries is a beautiful accessory to complement her look.

unconventional

Retro Avant-Garde

As part of the 2016 collection, Mikli re-launched two archive styles for the first time: the A04002, a unique round metal frame with a distinctive acetate bridge; and the A04003, a round metal style with double acetate brow bars. Both iconic sunglasses had been designed under the artistic influence of the Memphis Group, the well-known art movement essential in defining the aesthetic of 80s culture. Reinterpreted with new colors, the frames retain their bold shapes.

The choice to resurrect these two styles was based on their universal appeal: strong, but not excessive and very contemporary. Back in the 80s these frames were considered to be very innovative and thus we refer to their re-launch as ‘retro avant-garde.’

distinction

Rebelle, Rebelle

The Alain Mikli Fall Winter 2018 campaign ‘Rebelle, Rebelle’ draws inspiration from the creative fluidity of the late 1970’s and 1980’s. Influenced by the playful and provocative photography of Antonio Lopez, whose cinematic work dominated the era. The campaign set design was styled as an 80’s industrial artist loft with the likes of New Order and David Bowie bouncing off the empty set walls.
The campaign offers a fresh point of view, using the feminine perspective, empowering both female photographer and model. Through the use of a vintage Polaroid camera and Instamatic lenses, fashion photographer, Alana O’Herlihy was able to freely focus on the creative nature of the shoot. O’Herlihy’s natural ability to encapsulate raw and intimate moments brought this campaign to life. Rising talents Cuba Tornado Scott and Luka Isaac star in the campaign, experimenting with gender role reversal through the female gaze.
“When thinking about this campaign, I thought about which version of the Mikli woman I wanted to portray. Both the brand and the campaign are deeply rooted in the 70’s and 80’s. This era was influenced by male photographers that were predominantly behind the camera. I liked the idea of shifting this perspective by having a woman capture these moments instead. Alana felt like the natural choice because of her ability to depict the female spirit in a bold but playful way. When casting, Cuba instantly came to mind as I remembered her strong attitude that exuded from the pages of magazines. Once on set, their self-confidence matched each other perfectly and I couldn’t be more thrilled with the images.”-Giampiero Tagliaferri, Creative Director of Alain Mikli

Fièvre Tropicale

In a departure from previous campaigns, Alain Mikli engaged the artistic talent of Juanjo Villalba Bermudez to lend visuals to the new collection. His distinctive compositions create lovely imaginary ladies wearing styles from the Resort 2018 collection. Juanjo has ascribed names and personalities to each girl, who model the eyewear from within a tropical paradise, replete with parrots, butterflies and lush monstera leaves. Accompanying the beautiful illustrations is a short film that brings this world to life, complete with movement and sound.

2017: les bains mysterieux

For the 2017 visual campaign, Grace Jones and the bold 80's aesthetic have been conceptualized through the Mikli lens, creating a modern yet surreal setting. Beautifully shot by photographer Txema Yeste, a young couple is immersed in a postmodern water mirror that resembles liquid metal. The light art installation reflects in the water, creating dramatic effects and edgy colors.

By juxtaposing traditional norms between male and female roles, the Mikli woman, represented by Afrodita Dorado, continues to be the more dominant subject, complemented by her male counterpart, Xavier Serrano. The result is a vivid and breathtaking presentation.

provocation

2016: la vie en couleurs

The dark sexy glamour aesthetic of photographers like Helmut Newton, Guy Bourdin and Chris Von Wangenheim influences the 2016 Alain Mikli campaign. Combined with a decontextualized environment inspired by the colorful art installations of James Turrell, the imagery is vibrant and ultra-modern. Shot by Spanish photographer Txema Yeste, the campaign revives the strong eighties DNA of the brand with a contemporary feel.

The Mikli woman, represented by fashion model Clara Alonso, is strong, powerful and self-confident. She is mysterious, with an aristocratic gaze that enhances her charm. Belgian model Thomas Langhendries is a beautiful accessory to complement her look.

unconventional

Retro Avant-Garde

As part of the 2016 collection, Mikli re-launched two archive styles for the first time: the A04002, a unique round metal frame with a distinctive acetate bridge; and the A04003, a round metal style with double acetate brow bars. Both iconic sunglasses had been designed under the artistic influence of the Memphis Group, the well-known art movement essential in defining the aesthetic of 80s culture. Reinterpreted with new colors, the frames retain their bold shapes.

The choice to resurrect these two styles was based on their universal appeal: strong, but not excessive and very contemporary. Back in the 80s these frames were considered to be very innovative and thus we refer to their re-launch as ‘retro avant-garde.’

distinction